Technology, design and culture — in one practice.

In 2015, I founded Art of Camden, an independent tattoo studio in Camden Town.

I wasn't a tattoo artist myself. My role was to build the environment around the artists: the identity, the customer experience, the organisation and the business behind the creative work.

Running the studio for seven years taught me things that are difficult to learn from a course: how to work with clients, make decisions with incomplete information, solve problems quickly, manage people and resources, build a brand, and take responsibility when something doesn't work.

After the pandemic, I eventually decided to close the studio. The business had reached a point where I no longer saw the kind of future I wanted to build around it.

But I left with something much more valuable than when I started: experience.

Technology had always fascinated me, particularly computers and the idea of creating things through them.

After Art of Camden, I finally gave that curiosity the space it deserved.

I began studying programming and web development independently through courses, documentation, technical videos and, most importantly, by building things.

My first experiments were websites and e-commerce projects. Some worked better than others. That process gradually pushed me toward more complex applications, SaaS products and custom software.

And somewhere along the way, I realised that what fascinated me most wasn't only creating things.It was building systems.

Today I work as a Full Stack Developer and Digital Artist, designing and building digital products from concept to production.

The different parts of my background are no longer separate careers to me. Design influences how I approach interfaces. Entrepreneurship influences how I think about products and users. My scientific background influences how I approach systems and problems. And software gives me a medium where all of those things can exist together.